No, I don’t think that’s really a word but I’m hoping it got your attention. The re-inspiration is an interesting turn of events. It’s about my Paintbrush Graphics business. I came up with the name back around 1995 after a family trip in which we drove out to Wyoming to go to Yellowstone and Tetons National Parks. One of the highlights of the trip was a backpacking hike in the Tetons. Now, being a “Jersey Girl” the whole concept of backpacking was rather foreign to me. But I also love an adventure, and a challenge.
I had planned our hike using a one of the many guidebooks I had bought for our trip. We arrived at the ranger station to check in and let them know our route and get our back country permit. As it turned out, the route I had planned had already reached the maximum number of permits allowed. Also, we didn’t have ice picks with us to go across the pass, which apparently was still frozen even though it was July. That being the case we chose a different trail. It turned out that the trail we would hike was Paintbrush Canyon. The Paintbrush is a wildflower found throughout Wyoming and it is their state flower. It was a wonderful experience. But in the process of hiking I thought I should name my design business Paintbrush Graphics, because if I could make this hike I could do anything.
Now, here it is, 2012 and I’m reviving my design business but it’s a little different. Because I have been doing design work for the last several years for my painting business I thought I should specialize in doing design work for artists. Between my experience and the fact that many artists are, to be blunt, technology averse, it seems like a good approach. Then I thought, my name, Paintbrush Graphics, it works even better than it did when I first thought it up. So, I have re-designed my web site PaintbrushGraphics.com and I will be soliciting work as a designer. I will still be painting so my time management skills need to be fine tuned as well.
I am particularly fond of designing brochures. I think because it seems to be just enough space for pictures and text. Business cards are limited but that makes them a fun challenge. I really enjoy doing more with a business card than occurs to others. There are many opportunities for marketing your work, between web pages and print materials which have become much less expensive to produce. Presenting yourself in a professional manner is very important to me. Coming from a publishing background with a major publication based out of New York, my training forces me to make sure all my i’s are dotted and t’s are crossed. While in the midst of that training I may have complained about Art Directors being too picky, but then I became an Art Director and then my own designer, that put my standards at a whole new level.